Selling a property in the summer is a lot like filling in a sudoku grid: you need to place the right elements in the right spots to get the perfect outcome. Summer brings great advantages… but also a few challenges. Here’s how to anticipate them and turn them into opportunities.

More Properties for Sale… Which Means More Competition

Summer attracts many sellers. As a result, your property may risk getting lost in the crowd.

The solution: Focus on flawless marketing: professional photos filled with natural light, engaging descriptions, strong presence on social media and specialized platforms. Just like in sudoku, every square (listing, photo, virtual tour) must be carefully thought out to stand out and catch the eye.

Buyers… On Vacation!

In the summer, many potential buyers are away, busy with vacations or family projects. This can slow down the pace of visits.

The solution: Create a sense of urgency. Highlight the benefits of buying now: immediate availability, favorable interest rates, the chance to move in before fall. Also, offer flexible showing times (evenings, weekends) to catch buyers as they return from trips.

The Weather: Friend or Foe

While sunshine can showcase your property beautifully, a heatwave or sudden storm may discourage visits or open houses.

The solution: Adapt your strategy to the weather: schedule visits in the morning or late afternoon during hot days, and prepare a cool, welcoming space inside. That way, even if the outdoors aren’t at their best, the visit experience remains positive.

The “I’ll Buy Later” Effect

Some visitors use the summer to “window shop” without any real intention of buying soon, which can waste valuable time.

The solution: Filter out casual browsers by asking the right questions upfront. Your broker can assess their financing and timeline before booking a visit. The result: fewer “empty squares” in your grid and more serious prospects.

Just like sudoku, selling in the summer requires organization, strategy, and precision. Every decision – presentation, showing schedule, buyer targeting – must fit into an overall plan so that all the “squares” align toward the same goal: a successful sale.

And if you hand over your grid to a real estate professional, you’ll gain both efficiency and peace of mind… all while fully enjoying your summer!

📲 (514) 961-4332
📩 dominic.brisebois@remax-quebec.com ↗