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DOMINIC BRISEBOIS

Certified Real Estate Broker, AEO

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Vacation Homes: Why Selling in August Can Be a Winning Strategy
Real Estate
Published on 6:46:37 PM Aug 20, 2025

Vacation Homes: Why Selling in August Can Be a Winning Strategy

Do you own a cottage, a waterfront condo, or a country home? Maybe you enjoy it every summer… or perhaps you’re thinking it’s time to turn the page.

What many people don’t realize is that August can be one of the best months to sell a vacation property in Quebec. Less competition, motivated buyers, and a summer setting that works in your favor: everything comes together for a profitable transaction before fall.

The Market Is Still Hot… and Less Competitive

Le marché est encore chaud… et moins compétitif

In August, many potential buyers are still in active search mode. Families take advantage of their vacation to visit, while retirees plan their future getaway before autumn.

Unlike spring, when the market is flooded with listings, late summer often means fewer competing properties. Fewer options for buyers = better chances of selling quickly and at a higher price.

The Season Puts Your Property in the Spotlight

In August, nature is at its peak: lush green lawns, warm light, inviting patios… Perfect conditions to highlight the outdoor features of a vacation home.

A lakeside cottage, a condo with a view, or a country house all exude charm during summer. Buyers can easily picture themselves enjoying the season’s pleasures right away.

Strategies to Maximize an August Sale

Stratégies pour maximiser la vente en août

Here are a few tactics to make the most of this period:

  • Leverage summer staging: set up outdoor spaces (furniture, flowers, lighting) to wow visitors at first sight.

  • Highlight seasonal activities: photos and descriptions that evoke swimming, hiking, or BBQs with friends.

  • Schedule visits strategically: evenings to capture golden light, or weekends to attract buyers already out on getaways.

  • Boost online visibility: social media posts, appealing listings with videos and aerial shots.

  • Price smartly: position the property at the right level to grab attention in a market where buyers are eager to close quickly.

In August, many buyers feel a sense of urgency: they want to finalize before the back-to-school season or ensure they’re settled in for next summer. This time pressure often works in sellers’ favor, creating the right conditions for fast and competitive offers.

So, if you own a vacation home and are considering selling, August might just be your winning month. With low competition, natural curb appeal, and motivated buyers, everything is aligned to maximize your transaction.

À la fin

Don’t wait, let’s talk about your next move today!
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📩 dominic.brisebois@remax-quebec.com

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